Orthotics can certainly be used to help relieve heel pain. The specific kind of orthotic inserts you use will depend on your unique foot needs and the underlying cause of your discomfort. Often heel pain is the result of overuse or too much repetitive pressure on your heel. Inserts that cushion and support the back of your foot to reduce pressure there may be helpful. Sometimes you actually need additional support or stabilization in other area, like your arch. Custom orthotics can help control abnormal motion and maintain proper biomechanics, which may reduce the stress on your heels.